YUNG-HEE CHIA

Client: DOVATO | Agency: JACQUES

Brief:

Complete overhaul and redesign of the site to enhance performance metrics, including increasing time on site, boosting user engagement, reducing bounce rates, and establishing clear pathways to targeted pages.

Process:

Significantly enhanced the user experience and engagement by leveraging site analytics and performance metrics. Key improvements include implementing floating anchor link features, allowing users to access relevant content and maintain engagement quickly. Refined each page's narrative structure and provided clear call-to-actions (CTAs). Additionally, creating an interactive doctor discussion guide further boosted user engagement.

View live site.

Client: UCB | Agency: JACQUES

Brief:

UCB to launch a disease state education microsite campaign "Make HStory" to help patients understand and learn more about Hidradenitis Supperativa (HS), support patients on their HS journey, and mobilize them to ask their dermatologist about treatment options.

Process:

Developing a highly engaging and interactive experience that encompasses exploratory segments, video, audio, self-assessment tools, dermatologist search functionalities, sign-up forms, downloads, and more.

Client: CABENUVA | Agency: JACQUES

Brief:

Revamp the CABENUVA website to align with the new campaign, creating a more tailored and user-centric experience for specific patient segments.

Process:

By leveraging data-driven audit insights, the optimizations focus on enhancing navigation, creating a more engaging and "sticky" experience for users, preparing visitors for conversion, and amplifying the impact of existing content across the entire site.

Client: Verizon | Agency: Rokkan

Brief:

I was an Associate Director of UX at Rokkan to help launch a new product from Verizon called Hum, a vehicle onboard diagnostic tool that monitors and tracks the car’s health and locale.

Process:

Developing user experience strategy decks, wireframes, and leading creative work sessions with designers and stakeholders to establish a comprehensive concept for both web and mobile experiences.

View live site

Client: Nike | Agency: R/GA

Brief:

Nike Connect was a conceptual app that enabled Nike In-store salespeople to connect with their customers to provide product recommendations based on customers’ purchase history and preferences.

Process:

Exploration of user journeys, use cases, and interaction inflection points to drive cross-channel sales opportunities. Concepting features and user needs to story map ideations for mobile and tablet experience.

Client: Purina | Agency: Born Group

Brief:

Just Right by Purina is a customized dog food e-commerce platform. Born Group was tasked with refreshing the site and redesigning the experience of customizing a dog food blend based on a series of tailored questionnaires.

Process:

My primary responsibilities included overseeing the post-creation and post-purchase experiences, with a focus on account management and the blend confirmation process, as well as managing several static content pages. Below are InVision links to view the wireframes.

InVision:

Account management: Desktop I Mobile

Review Input: Desktop I Mobile

Client: Google | Agency: AKQA

Brief:

Google in Education is a platform for teachers, students and parents to learn various Google technologies to enhance teaching. The assignment was a site redesign to unify all the multiple satellite sites.

Process:

Developed a system of templates and modules to enable Google to streamline and unify existing content, creating a cohesive body of work. The design was specifically crafted with responsiveness in mind, ensuring optimal performance across various devices and screen sizes.

View the result on Google in Education.

Brief:

In Autumn of 2011, Hyundai's request for AKQA was to launch a site redesign for January Superbowl campaign.

Process:

Conducting comprehensive site and content audits, developing content strategy, performing competitive audits and research, and interviewing local dealerships. This process includes creating use cases, sitemaps, and content mapping, as well as producing sketches and low-fidelity rapid prototyping to test our navigational & narrative site structure concept.

View live site.

Brief:

Site redesign to support brokers that are in transition to become registered independent agents.

Process:

Conducting thorough site and content audits, crafting content strategies, and performing competitive audits and research. This process includes defining use cases, and mapping user flow journeys. The architectural structure was to show content by expansion in a single viewed page rather than linking off to various pages.

Brief:

Converting a financial handbook (Guide to the Market) into a digital interactive tablet experience.

Process:

Conducting stakeholder interviews, creating sketches, wireframes, and illustrating landing page experiences with various interaction states.

Watch the video demo.

Brief:

In 2005, AtmosphereBBDO won its first airline client in the history of the agency. A complete site redesign was our mission.

Process:

Conducting site and content audits, performing competitive audits and research, defining use cases, and mapping user flows and journeys. Developing a content strategy, content mapping, and creating sitemaps, along with producing sketches, wireframes, annotations, and detailed functional specifications.

The foundational architecture is still reflected and can be viewed on Emirates.

Brief:

A social platform for users to report Wheat Thins theft by offering different levels of insurance plans.

Process:

Developing the program using a phased approach, including the creation of rapid paper prototypes, wireframes, annotations, and functional specifications.

Brief:

Streamlining the existing site architecture to effectively cater to both buyers/distributors and consumers, ensuring they can easily access information about DuPont's products.

Process:

High-level user flow/journeys and wireframes of templates at various informational page levels.